L'ORÉAL Paris Hair Expertise: Sulfate-free, more effective!
I've been a huge fan of ombré-colored hair lately, and each time i get very satisfied with the outcome.
As much as i love the fascinating hues, the frequent hair styling or coloring can be pretty damaging to my hair.
So recently, I was introduced to L'ORÉAL Paris Hair Expertise and its range of products.
This discovery couldn't have been timelier, read on to find out why!
Introducing L'ORÉAL Paris Hair Expertise that promises 100% free of drying and harmful Sulfates.
What are Sulfates, you may ask.
Sulfates are foam-creating chemicals commonly found in most household cleaning and hair products
like shampoos and facial washes, and also in industrial cleaning products such as engine degreasers,
floor cleansers and laundry detergents. (Imagine that's what you've been using to wash your hair daily!)
Using hair products containing sulfates weakens the hair shaft causing breaking,
and strips your hair of its natural essential oils.
Hair Expertise is 100% free of harsh sulfates, gently cleansing your hair more effectively with nourishing
Botanical Oils, giving you naturally healthy looking hair.
L'ORÉAL Paris Hair Expertise Total System (consisting of Shampoo, Conditioner and Mask) includes
4 franchises specifically formulated for every hair type to ensure beautiful hair without chemical harshness.
They are namely the EverSleek, EverCreme, EverStrong and EverPure.
To evaluate the effectiveness of Hair Expertise Total System against both traditional mass
non-conditioning shampoos and a high-end salon brand system, a qualitative research involving ponytail
braiding and detangling with water was carried out focusing on smoothness and detangling - the top
hair concerns for Singaporean women.
The results showed that the Hair Expertise Total System performed 16 times better than the
non-conditioning shampoo and 2 times better than the expensive salon brand, with more consistent
results than the other two. (and i was really impressed!)
It has been almost a month since i last visited my hairstylist, coupled with the frequent work/overseas trips.
My hair looks really dull now, so i couldn't be happier when the EverPure range arrived in my mail!
& I was so thrilled to find out they came in a purplish-pink packaging, so pretty!
If you always wanted to try out the rainbow hair trend, don't give up, because L'ORÉAL Paris Hair Expertise
has you covered with the EverPure line that is formulated especially for coloured hair.
Since sulfates strip the hair of all moisture, hair color dulls and fades easily.
The EverPure range ensures that your bright hair color wont be stripped by harsh detergents,
because there are none. The natural botanical oil infusions are milder on the scalp as well as the
hair strands, leading to longer-lasting color and a healthier scalp.
EverPure Moisture Shampoo (250ml) $14.90
Gently cleanses your hair and prolongs color radiance with Anti-Fade Complex
EverPure Moisture Conditioner (250ml) $14.90
Rich, creamy formula to condition hair for lasting softness and shine
I like to curl the ends of my hair using my trusty flat iron whenever i need to head out,
and the high temperature can have very damaging effects on my already weakened colored hair.
So the EverPure Moisture Leave-In Conditioner (180ml) $19.90
came in pretty handy!
The moisturizing leave-in conditioning serum gives me soft and shiny hair,
and helps prolong color radiance with the Anti-Fade Complex as well.
Indulge daily after conditioning for an incredibly aromatic experience ;)
Not to forget, the EverPure Moisture Deep Restorative Rinse Off Masque (150ml) $17.90
that treats dry, damaged hair for intense softness and shine.
The UVA and UVN filters in the conditioner and masques help protect hair colour from the
sun's destructive rays, and the three different formulas ensure all hair needs are addressed.
The Result: hair colour that stays Pure even after 32 washes.
Protect your hair from the harmful sulfates today!
Join the Sulfate-Free Movement!
Trade in your sulfate shampoo and in return receive a complimentary
Hair Expertise EverSleek Shampoo and Conditioner.*
For more information, visit